Are you looking for ways to make the photos of your real estate listings stand out to interested buyers online? Do you want to create photos that generate excitement for your listings? If so, then you need to learn as many new real estate photography tips as possible.
Doing so can help you in a variety of ways. It can increase the quality of your properties, boast each property’s prime amenities, and accelerate your sales conversions.
See below for an in-depth guide on how you can improve your real estate photography skills. Each of these tips is relevant and easy to implement!
1. Use the “Blank Canvas” Effect
Put yourself in the shoes of your target buyer, for a moment. They’re out there looking for the best properties in the Greater Toronto Area for their families. They want to find a place that checks all the boxes; a place they can see themselves in for life’s biggest moments.
All of those visions can have the customer selling themselves on your properties. It will generate excitement for your listings before they even tour the home in person.
However, your photos could be pouring water onto their flame if the photo features too many personal features. Things like kids’ toys, personal photos, and even an excessive amount of furniture could hurt the listing.
Interested buyers are like artists: they want a blank canvas to work with. Photos that are void of personal features allow them to envision how they could personalize the house once they move in.
That said, there’s a balance you need to strike. Removing everything from the property for photos can damage the buyer’s imagination.
Go for the perfect amount of both. Use a few furnishings and electronics to provide the functionality to each room. Let your target buyer’s creativity take care of the rest.
2. Reduce the Turnaround With Professional Photographers
What if you could rid yourself of the burden of real estate photography altogether? What if, instead of learning the dos and don’ts of real estate photos, you outsourced it to an experienced team?
That’s the exact benefit that we can offer you with our real estate HDR photography. We’re local to the Greater Toronto Area, allowing us to get to your properties quickly and provide you with the results that you need within 24 hours.
If the market is booming, you need to strike while the iron is hot. Get professional pictures quickly so that you can list those properties sooner; time is money!
We offer everything you need. Our base service includes 25 HDR professional, wide-angle photos that are ready to be shown to the world.
If you want to show off the entirety of a larger property, we could use our elevated mast photography to achieve a higher perspective without paying for drone photography. If you want more photos, we’re always happy to accommodate an additional fee.
Our entire team is equipped with state-of-the-art photography equipment. Just tell us what aspects of the property you wish to flaunt and we’ll catch them in the best light possible.
3. Communicate With the Homeowner
Even if the homeowner you’re working with has sold a property before, they aren’t likely familiar with what it takes to stage and list a home. It’s up to you to communicate that to them.
First, make sure they have a way to remove all pets while you take pictures. it doesn’t matter if they have dogs, cats, lizards, or fish, these are personal items that will complicate the entire process.
Next, tell them about your interest in decluttering the space a few days ahead of time. That way, they can start to cut the clutter themselves, meaning you’ll spend less time doing it yourself.
While the extra set of hands is always nice, it’s best if the homeowners/tenants left the property while you took photos. If they’re adamant about staying to help, then that works too!
4. Wide Angles Are Key
If there’s one thing that buyers are prioritizing over everything else with their homes these days, it’s space. Space is at a premium due to the hybrid work life of today’s workforce.
Any time that you take photos inside, make sure they’re landscape; it gives off the impression that the room is bigger than the square footage indicates.
In fact, take it a step further by investing in a wide-angle lens. We recommend something around 24mm if you’re going to do it yourself. Of course, we automatically offer wide-angle shots if you choose to invest in our services instead!
5. Twilight Photos Are Non-Negotiable
Believe it or not, there is a right time and a wrong time to take pictures of your home. The time of day plays a huge role in showcasing the incredible exterior features of your house.
The best time to take these photos is always at twilight. It can help you highlight features like your home’s siding, landscape, lighting features, fireplaces, pool lighting, and more.
These pictures help interested buyers envision what it’s like to “come home” to your house. In other words: what they can look forward to when they come home from a long day at work.
Use These Real Estate Photography Tips to Your Advantage
Now that you have seen an in-depth guide on how to improve your skills with these 5 real estate photography tips, be sure to use them to your advantage.
Take the time to read this page for more information on our real estate virtual tour plans and how they can skyrocket your listing engagement. To get started, please give us a direct call at 416-203-7558 and we will be happy to assist you further.